amwaj studio amwaj studio

A for Architecture


A for Architecture

A startup interior design agency in Cairo owned by the successful architect / Omar Kishk.
They wanted a unique monogram to represent their creativity and leadership in the architectural design field while using a simple trick to let the viewer think about the logo.
They didn’t want their visual identity to look too serious like the traditional logos of architects , They wanted their visual identity to look fresh and youthful.

Color psychology
Aqua: growth and vitality, renewal and restoration, self-reliance, reliability and dependability.
We think that aqua green calms the spirit while indicating youthfulness. It allows us to see things from a new perspective, to make a fresh start.
Dark gray: reliable, dignified, neutral, impartial, professional, mature, intelligent, solid, stable, calming, reserved, elegant, dependable.

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