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Arab Mechanical Engineers

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Arab Mechanical Engineers

A leading mechanical construction company in Egypt producing a variety of steel products with a main focus on scaffolding and form-works.
The main challenge in this project was the company’s name. They had many problems regarding their business name:
- The name is too long and hard to memorize or even pronounce.
- The name wasn’t unique enough to stand out specially in international markets.
- Clients usually misunderstand the name and think that they are auto parts or industrial machinery manufacturers.
A piece of cake, just change the business name. Where is the challenge in this ?
They didn’t want to change the name. They needed a new visual identity to solve these problems and represent their industry while delivering a strong message about their reliability, experience and maturity.
We found a simple solution to these problems : monogram
Color psychology
Navy blue: reliability, authority, trust, knowledge, power, integrity, calm, ideal.
Silver: indicates AME industry ( steel color ), value, success.

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