amwaj studio amwaj studio

Innovety

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Innovety Visual Identity Re-design

Non-traditional management training and consulting firm. Their focus is to enable organizations to recognize and achieve their potential growth opportunities through innovation management.
They create a unique and continuous innovative environment that differentiates their clients from their competition and enable them to lead their respective industries.
The main challenge in this project was the traditional connection between innovation and light bulbs. We want to introduce a new and unique logo idea while maintaining the traditional element that represents innovation most.
We decided to introduce other elements in the mix beside the light bulb so that customers can recognize the innovation management part easily while delivering a deeper message.

Color psychology
Navy blue: reliability, authority, trust, knowledge, power, integrity, calm, ideal.
Red - Green - Blue: represents creativity, innovation and endless possibilities as we can mix these three colors to create any new color.

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