ASAD is a construction company based in Kuwait.
ASAD in Arabic = Lions in English.
ASAD wanted a strong brand identity design that represents their name and values while delivering their message. They wanted to communicate that they are a mature company now in the market and the best in construction industry. They are the kings of the industry.
We designed an icon of a lion wearing a crown with geometric shapes only to represent their quality, precision and attention to details.
We gave the lion a little hint of Arab culture in order to look familiar to customers. ( see the third photo )
The combination of Dark Gray and Yellow is always related to construction, strength and desert.