ITT is short for: International Travel and Tourism. It’s an exhibition held in Egypt in 2015.
The main challenge in this project was that the client asked us to design a modern and simple logo representing the pyramids.
We used 6 identical shapes but different in direction and size to represent the light emitted from a source behind the pyramids.
This idea represents modern Egypt. We are a modern country with lots of light (Like the photo of any developed place at night from sky) and bright future, but we are still preserving our culture.
Navy: It represents reliability, authority, trust, knowledge, power and integrity.
Navy is a calming color.
Light blue: A color of true contentment, it inspires determination and ambition to achieve great things, a sense of purpose in striving for goals.