Click here to know the Story behind our Design +

ITT is short for: International Travel and Tourism. It’s an exhibition held in Egypt in 2015.

The main challenge in this project was that the client asked us to design a modern and simple logo representing the pyramids.

We used 6 identical shapes but different in direction and size to represent the light emitted from a source behind the pyramids.

This idea represents modern Egypt. We are a modern country with lots of light (Like the photo of any developed place at night from sky)  and bright future, but we are still preserving our culture.

Color psychology

Navy: It represents reliability, authority, trust, knowledge, power and integrity.
Navy is a calming color.
Light blue: A color of true contentment, it inspires determination and ambition to achieve great things, a sense of purpose in striving for goals.

ITT-Egypt-2015-logo
ITT-Egypt-2015-Brochure-Cover
ITT-Egypt-2015-Brochure-Sand-Mask
ITT-Egypt-2015-Brochure-White-Desert
ITT-Egypt-2015-Brochure-Marsa-Alam
ITT-Egypt-2015-Brochure-Cairo
ITT-Egypt-2015-Brochure-Nile
ITT-Egypt-2015-Newspaper-Ad-Sphinx
ITT-Egypt-2015-Newspaper-Ad-Nature
ITT-Egypt-2015-logo-paper-mockup